Skone was founded in 2009 by Natasha, who saw early on that a lot of everyday makeup simply didn’t hold up. Products promised long wear, but smudged, faded, or ran out far too quickly, especially the basics people relied on most. Eyeliner, brow products, and daily essentials were often the biggest let-downs. Instead of adding more noise to the beauty space, Natasha focused on doing fewer things properly. The goal was simple: To create makeup essentials that last longer, feel comfortable to wear, and work reliably in real life, not just under studio lights. That thinking still guides Skone today. Every product is designed to earn its place in a routine through wear, consistency, and value, so getting ready feels easier, not more complicated.